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Why Qrucifix?

Crucifying and fixing fashion's dirty habits.

Qrucifix may comes across as a name with religious connotations, but its origin is rather simple and straightforward - just like a good design. 

The founder envisioned a brand to entail her initials - and R

The rest brings us to a cat - a viciously beautiful one who got away with everything due to her striking beauty. Her name was LUCIfer.

Being influenced by an eye-opening experience working in Asia as a designer, the Founder was faced with tremendous environmental damaging caused by the industry - eager to FIX & improve practises.


The Renaissance of sustainable fashion - inspired by inclusivity, innovation and beauty.